Catalog processing brings in all the product features, prices, offers, and details with brand specifications organized at one place. The key to this service is to make the product-specific details webpage even more engaging than a usual presentation of a product/service on the website.
A well-designed catalog on your website can lead to some favorite ways of promoting of your products and with categorization it reaches the right set of customers.
This means Catalogue processing services harvest product details which is done from sorted sources from the product manufacturer in form of e-files, printed catalogs, distributors and details of other resources involved.
Using the above-said resources, catalog data conversion is done, which in turn means catalog building, indexing, fine-tuning, image and graphic presentation and complete catalog management.
Further, online catalogs may not only be maintained as webpages but also in form of PDF files, scanned images, etc. and the same are accordingly updated and revised in case of any production addition/deletion from the list. Any existing product with different features offers or pricing and discounts as may be applicable from time to time.
Precisely, Catalog Processing Service includes the following :
· Content and details addition and regular updation – The printed catalogs, other e – files, details with regards to products, features and even the competitors is used while designing and adding content in the online catalog.
· Categorization basis type, price, size, colors, discounts and other such features – Content and the product details are customer friendly only if they are categorized and subcategorized, as the same then only becomes easily accessible for the customers. SEO-specific content helps the customer to reach the product of their choice based on the keywords they are navigating.
· Catalogue data conversion – Data conversion helps raw data or a printed presentation of product details converted in online catalogs in such a manner that the customer may not have to go through all the pages to reach a specific category/product they are looking for. This means Online catalogs provide easy navigation to the category and/or the final product search.
To have a catalog perfectly suitable for your product/services, it is necessary for the specialist team to adapt to the right approach or methodology. Only professionals with apt experience would know that the first step towards creating a catalog that does justice to your business, requires detailed understanding, knowledge and information of your products.
Though getting detailed information about the products is the first step, data mining in view of your competitors, in order to, lead the competitive advantage is an equally important step in the methodology used by the specialists.
The specialists are trained to work on each detailed step by step, beginning from gathering information, categorization, and sub-categorization of the details, edit the products, and a graphical representation, and editing, as appropriate for catching the eye of the desired audience.
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